Built by someone who has been on the other side of the desk

I spent over 5 years as an executive assistant to high-profile entrepreneurs and executives, managing operations across 20+ countries. Flights, logistics, vendor negotiations, event coordination, investor meetings, personal errands. The full spectrum of what it takes to keep a founder's world running smoothly.

I was good at it. But I also saw everything that was broken from the inside.

I saw how agencies recruited the cheapest talent they could find and charged premium prices for it. I saw assistants get blamed for problems that started with bad matching and zero training. I saw founders give up on delegation entirely because every service they tried created more work than it saved.

The gap in this market is not talent. There are exceptional professionals all over the world who would thrive in an EA role. The gap is in how they are recruited, trained, managed, and compensated.

I started The Premium Concierge to close that gap.

We recruit differently: two-way matching, chemistry calls, and culture-fit assessments that go beyond a skills test. We train differently: every EA is onboarded with a custom operations playbook built for their specific client. We compensate differently: our professionals earn above the industry average because you cannot deliver premium service on budget wages. And we manage differently: ongoing performance oversight, backup coverage, and weekly quality checks so you never have to manage your manager.

Today, we combine dedicated human support with practical AI systems to help founders buy back their time and scale their businesses without scaling their headcount.